Beauty, fashion & brand photography for modern, visually-led brands.

Trusted By

Dr. Hydrate
Orange Sherbet
Crocs
InClinic Cosmetics
Sepoe
BUBBLEBOY
Vault Beauty
Dr. Hydrate
Orange Sherbet
Crocs
InClinic Cosmetics
Sepoe
BUBBLEBOY
Vault Beauty
  • “Wilhelmina has been our photographer at Dr. Hydrate since day one, four years and counting. She understands the brand and briefs inside out, and always delivers. What really sets Wil apart is how she thinks about application, not just the shot itself. From high-end shoots to social content, she knows how to capture it so we can maximise the value across every channel. We'd highly recommend Wil to anyone looking for a genuine partner in content creation!”
    - Sara, Dr. Hydrate

  • “So grateful to have received such beautiful images that truly capture our brand! From clear communication, expert coordination and a quick turnaround to a fun and effortless shoot day, the entire experience exceeded our expectations. Purchasing additional images really speaks to the quality of your work!”
    - Kiara, InClinic Cosmetics

  • “It was such a lovely experience working with Wilhelmina on our shoot. The whole process felt really easy and relaxed, and I’m thrilled with how the images turned out. She really understood the direction I had in mind for Vault and brought it to life beautifully. I’d absolutely love to work together again in future!”
    - Laura, Vault Beauty

  • “The whole experience was really easy and enjoyable. Communication was great from start to finish, and Wilhelmina understood the brief really well. She was warm, genuine, positive and enthusiastic, which made the shoot feel fun and relaxed. Everything ran smoothly and we were really happy with the experience and the final images. We would definitely recommend Wilhelmina to other brands or businesses looking for someone who is easy and fun to work with.”
    - Jessica, Orange Sherbet

  • “Wilhelmina was incredible. From the minute she arrived she brought the vibes in the best and most professional way. She has elevated our website and as a result we’ve gotten so many more sales. Her photography is out of this world. Not to mention she returned the selects back within a week. Obsessed!”
    - Georgia, Sepoe

  • “She was so great to work with, made the girls feel comfortable and nailed the brief. Really took the time to understand what we wanted instead of just shooting what she wanted. Will definitely work with her again and have already recommended her to several industry colleagues.”

    - Lucinda, Bayly PR

  • “I’ve now done two of my portfolio test shoots with her and she is incredible. She always makes me feel so comfortable and confident in front of the camera, which makes such a difference during a shoot. She has such a great vision and captures something truly beautiful every time. I’m always so happy with the results and will definitely continue updating my portfolio with her. Highly recommend!”
    - Brittany

  • “Love how her photos look! Could also see the vibe of how kind her personality seemed which made me feel more confident to shoot with her. Would love to shoot with her again! Her vibe & how she hyped me made the shoot so enjoyable. I appreciated it!”
    - Isabela

  • “It was great to work together! Respects everyone’s job on shoot. One criticism maybe having to choose from so many great shots!”
    - Zach

  • “I was drawn to her style of photography and the way she edits her photos is exactly the look I was after for my photos. I hope to work with Wilhelmina again in the future! I was so beyond happy with my whole experience with her and the photos turned out better than I could have imagined! I would recommend her to anyone and everyone.”
    - Maia

  • “Wilhelmina was incredible to work with! She went above and beyond to make me feel confident and comfortable in front of the camera, with such a fun, contagious energy from the get-go. She is AMAZING and so talented - could not recommend Wil more if I tried!”
    - Jax

Thoughtful visuals with commercial impact.

A woman, Wilhelmina Martens, with dark hair pulled back, wearing a black sleeveless top and gold hoop earrings, resting her face on her left hand against a plain white background.

I’m Wilhelmina, a Brisbane-based photographer specialising in beauty, fashion, and brand storytelling. With a background in content and social strategy, I work with brands to create imagery that feels elevated, intentional, and made for how audiences actually engage online.

My approach blends editorial sensibility with commercial clarity, delivering visuals that are both aesthetically strong and strategically useful.